Hey there charity friends! We’re in the mood for tellin’ it like it is today. Brace yourselves for truth bombs. So, a lot of the charities we speak to tell us a similar story; they don’t know which fundraising website is best to suit their needs, or they find that their tried-and-trusted giving platform is no longer as effective as it used to be. Obviously, we think that GivePenny is the best charity sponsorship platform around. If you’re not with us, you’re missing out on some great features and innovations – and frankly, this is a party you don’t want to miss out on. And we’ll lay all our cards on the table and tell you exactly why your current giving platform is letting you down.
1. Your giving platform is only giving you basic functionality
Regardless of cost, brand, format or design, traditional giving platforms today all provide charities with the same basic function – securely processing one-off donations, online, and collecting Gift Aid on their behalf.
Granted this was pretty high tech at the beginning of the millennia. But we’re almost twenty years down the line, it’s hardly ground-breaking stuff anymore. In fact, many charities have the exact same functionality built into their own websites. So doesn’t it beg the question- when is someone going to make this better?
2. Your fundraising platform lacks diversity
Look, we get it: the expenditure of non-profits is widely scrutinised. This means that often, innovation equates to risk. But this is bad news when it comes to giving your supporters something genuinely inspiring.
Whether it’s a fundraising event, a month-long challenge or an undefined campaign – the need to turn an immediate profit has left many within the industry fearful of trying anything new. There is usually somebody somewhere up the food chain who is scared of trying new ideas. Don’t be that guy.
You cannot attract new audiences with old gigs.
Whilst bake sales, sponsored walks and coffee mornings all have a valid place in the charity world, they should not be taking centre stage in 2019…. you need to think bigger!
What was the last innovative challenge you launched for your supporters? If you didn’t try out any new types of fundraiser over the past year, it’s probably time to review your charity sponsorship platform. Why are you still using it? It should be getting you into a position where you can galvanise current and would-be supporters alike by launching something that actually excites them all.
3. Your ‘challenges’ aren’t really challenging
Have you ever donated to a friend taking on a charity challenge? We all know someone close to us who has bitten the bullet and decided to conquer something for a worthy cause – perhaps they plan to conquer the 3 Peaks, or cycle from London to Paris. What a challenge! What a feat! So we cheer them on, donate generously, laugh and celebrate their sweaty red face when they reach the top of their third mountain or drag themselves over the finish line somewhere in France.
For as impressive as this was in year one, by the fourth time around we have to admit it’s lost some of it ‘je ne sais quoi’. The repeated success of the same challenge makes the accomplishment less impressive. That’s not to say we can’t fundraise by doing what we love – but let’s be honest, challenges are not meant to be an excuse to whip out the Lycra and show off your squat results.
In short, challenges are meant to be tough! We want blood sweat and tears. If your challenges are growing stagnant, it’s time to shake them up, probably with the help of some technology. Take a look at some of GivePenny’s fundraising challenges and get inspired!
4. Abstinence fundraising isn’t fun
Yeah. We said it.
Giving up chocolate for a month. Going without booze. You know the deal. Giving up your favourite treats in the name of a good cause is a common way to raise money for charity… but very few charities actually find it effective. Abstaining from something you enjoy is often a lonely, insular journey, and supporters face a painfully long 30-day challenge before they receive any gratification. It’s no wonder most charities see these kinds of campaigns fall victim to high drop-off rates, low levels of connection between supporters and donors, and ultimately – not enough money being raised for your cause. And unless you’re an addiction or lifestyle charity, it’s probably got zero connection to your cause, too.
So instead of asking people to give up something they enjoy, ask them to support you by doing something they love.
You will notice the difference. Why not game for 135 minutes? 24 hours? Any amount of time you feel comfortable with – check out our Level up for Shelter campaign and see just how much money you can raise in a couple of hours.
5. Your charity sponsorship platform doesn’t embrace human connection
Do you remember the days when donations were collected in person? Knocking the door of your next door neighbours or rallying around the office, classroom, staffroom, pub etc. These human interactions naturally require us to give explanations; we talk about the cause, we talk about the challenge, we talk more about the progress we’ve made so far, we talk about how hard we’ve worked and how much harder we’ll have to work to achieve our end goals. The human connection is where we share our passion.
Traditional platforms have nailed the art of processing donations, no doubt; but they leave a lot to be desired when it comes to the art of enabling this human-to-human connection.
Your supporters deserve a platform that showcases every step of their fundraising journey. From why they have chosen to take on that particular fundraiser, their personal affiliation to the cause and then how they’re getting on with each step of their journey.
When we provide our supporters with the tools to share feelings, motivations, updates, photos etc we don’t just get spread awareness and create a buzz – we raise more money! And we promise, when you give facilitate expressing the WHY of your supporters, it will evolve your supporter base, too!
So if your giving platform is just a donation process – you need to revise your choices. Traditional platforms are too one dimensional to cater for the diverse wants and needs of your supporters, and they deserve better.
Enough with all of this don’t do this, do that, blah blah blah. Sign up and see for yourself how you can unlock your fundraising superpowers over on our charities page. Or if you’re up for really setting the world on fire with a cool virtual event, check out our services for charities.