Running, cycling, walking, gaming… whatever you’re into, our charity sponsorship platform has connections to help you fundraise by doing what you love. Today we’re shining a big, bright and beaming Fundraiser Spotlight on Ruggstickles, who managed to triple her original £100 charity fundraising goal when she joined our Level Up for Shelter campaign. We had a chat about gaming for charity and grabbed a few tips for anyone else hoping to try their hand at Twitch fundraising.
Tess, AKA Ruggstickles, is a 29-year-old Twitch-loving gamer from the South West of England. She also has an adorable pupper, Pecan – if you’re a regular viewer, you’ve probably seen him interrupt her live stream on multiple occasions!
“I started streaming regularly in September 2018, and became an Affiliate in October 2018,” Tess tells us. With her live streams covering everything from The Last of Us, to Crash Bandicoot, to Twitch Sings, Ruggstickles’ Twitch channel offers up an eclectic mix. “I’m what you might call a variety streamer, in that I tend to play many different things and different genres… I guess the consistency in my streaming comes from my love of chatting nonsense with my community. I try to make sure that everyone is welcome and that it is a safe space.”
Fighting Homelessness by Gaming for Charity
Raising £300 is impressive enough, even more so when you take into account that this was Tess’ first forage into the world of charity gaming. “I found out about the Level Up campaign in an email from Shelter – I’ve raised money for them before, but never done a charity stream and really wanted to. So it was perfect timing!”
For those that missed it, our Level Up for Shelter campaign asked for people to play games for 135 minutes; that’s a minute for each family that becomes homeless every day in Britain. It’s a shocking statistic, and one worth drawing attention to. “I liked how the idea behind it raised awareness,” explains Tess, “I went and looked at it on GivePenny and really liked the way everything was set up. It just looked like it would be hassle-free, especially with the Twitch integration.”
“I was amazed that we managed to raise that much in such a short space of time. I say ‘we’ because it was my community who were so generous with their money. They are such a lovely bunch! I set my goal for £100, but before I had even gone live a viewer had already donated to hit the halfway goal I had set – in which I would dress up as Mrs Santa! It was a really cheap, ugly Primark number, and super itchy… the things we do for charity, eh!”
Charity Gaming Tips from Ruggstickles
Smashing your fundraising goals isn’t easy, so we asked Tess for a few tips to help other people who are new to charity streaming.
“Make sure you know what you’ll be doing during the stream, and have everything ready to go” Tess recommends. Just like an ordinary stream, it’s best if you’re not fumbling with your set-up after your audience has tuned in. This is especially relevant if you’re going to be using forfeits and incentives – like itchy Mrs Santa costumes!
2. Spread the word
Give yourself an adequate amount of time to tell your friends and followers about your event before you start. Announce it via your Twitch channel and any other social media accounts you use regularly, like Twitter.
3. Give incentives… but keep them doable
Rewarding your viewers for donating is a really useful way to encourage donations, but ensure you choose something you can realistically follow-through with. Tess uses “Bean Boozled” – a roulette-style game that requires the player to eat jelly beans that could be either delicious or disgusting flavours. “Apparently my community like to watch me suffer – I couldn’t get the taste of the rotten egg flavour out of my throat for days!”
4. Use tiered rewards
“People are giving their hard-earned money, so you want to make sure they have something back.” Tess’ followers could donate more money to earn prizes such as hand-drawn Christmas cards and entry to a competition to win a Steam voucher. “Do make sure to read the Twitch Terms of Service before deciding on any incentives though… you don’t want to end up getting banned!”
5. Know your charity and why you want to raise money for them
This is especially relevant if your Twitch audience is international and you’re raising money for a UK charity your overseas friends might not have heard of before. “Maybe even set up a chat command so people can find out more about the charity they’re giving money to,” recommends Tess.
So what’s next for Ruggstickles? “I’m setting up a Pe-cam soon, so viewers can watch him while I stream!” Tess tells us she’s looking forward to doing more charity gaming streams in the future, so you should give her a follow if you want to join the fundraising party – or just catch more cute shots of Pecan.
Keep updated with Ruggstickles:
Twitch /Ruggstickles – currently streaming on Thursdays, Fridays and one day in the weekend.
Twitter @Ruggstickles – “I post a lot of dog pictures if anyone’s interested in that.” (Yes. Yes we are.)