Hey Fundraising fans,
We can’t quite believe we’re back again to round up yet another awesome and very busy month of fundraising!
This month we’ve got new features for you to play with (we’re looking at you, Strava), tips on how to make the most of lockdown email engagement and as always, some feel good stories to get you feeling inspired.
So, without further ado, grab a cuppa, get comfy and settle into your monthly dose of GivePenny positivity…
Check out Strava’s GivePenny makeover
As you know, we’re always on a mission to improve our fundraising platform and we’re super excited to announce that Strava now looks better than ever on GivePenny.
Strava fundraising pages are packed with some awesome new features to boost audience engagement, including tracking miles against a target and sharing route maps.
As always and totally unique to our platform, sponsors can donate per mile and set a maximum donation, e.g. £1 per mile up to £20.
Make the most of lockdown email engagement
We’ve definitely seen an increase in email engagement during lockdown and your charity can use our integration with Mailchimp to make the most of it.
Charities using the integration are generating some incredible results. Open rates on our fully branded welcome emails have hit rates over 70%, this is staggering compared to pre-lockdown levels! If your charity would like to hear more about making the most of your email engagement with a virtual event, get in touch with the team.
Putting the fun into fundraising pages
We’ve been doing some research and found that GivePenny fundraising pages raise more than the boring ones… (The boring ones aren’t that boring; they just don’t have all of the cool app integrations we love over at GivePenny.)
Over the past month, we’ve been keeping an eagle eye on thousands of fundraising pages, comparing the difference between traditional giving pages and those connected to apps e.g. Spotify and Strava.
Incredibly, we found that fundraising pages with connections to apps raise THREE TIMES more than those without connections!
We coined the phrase ‘Connected Giving’ and the concept is really coming into its own now. If you’re exploring ‘Connected Giving’, have a chat with us about getting it right.
St Oswald’s Hospice and Help for Heroes join us on the podcast
We uploaded a whopping four podcasts over June discussing a range of topics including the future of mass participation events, students going digital, Strava for dogs and of course, lots of positive news.
In our latest episode, Lee talks Christmas fundraising (during a June heatwave) and is joined for a chat by the lovely Lou Brimble from Help for Heroes – it’s not one to be missed!
You can subscribe to our Jolly Good Show on Spotify.
A Major New Campaign Launched in June:
Cancer Research UK’s Marathon Month Challenge is in full swing, encouraging fundraisers to run the distance of a marathon in a way that suits them.
Cancer Research have had 2,000 runners sign up so far and have raised over £100k in under 4 weeks! We’ll keep you updated on how much more lifesaving money is raised.
Nicola McGuire, Marketing Manager at Cancer Research UK had some nice words for us, too:
“Cancer Research UK chose to partner with GivePenny in early 2020, based on the company’s fresh approach and exciting potential to help develop our fundraising product portfolio. Launching a new virtual running challenge on GivePenny allowed us to test new functionality not available on other fundraising platforms, and we’ve seen great results so far.
Working with GivePenny on the set up of the challenge and supporter journey has been everything we expected and more, with the GivePenny team being responsive, full of ideas and reliable.
We would highly recommend GivePenny as a partner for other charities and look forward to collaborating with them again in the future.”
New to the GivePenny Family in June:
We’ve had two more incredible charities join the GivePenny family in June. Say hello to our new friends:
- Willow Burn Hospice provide high quality supportive, palliative and end of life care
- Leukemia Care have returned to the GivePenny family after a little break! They provide much needed support to those living with blood cancer.
St Oswald’s Hospice, a charitable hospice rooted in the North East.
Action Medical Research, who are funding vital research to help defeat the diseases that devastate the lives of sick and disabled babies, children and young people
- The Wolfpack Project, a charity dedicated to reducing loneliness and isolation for young adults.
We’re so proud to work with our wonderful charity partners and we’re always on hand if you need any help or advice, so don’t be a stranger!
Until next time,
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